Overview
Bansal Hospital is a super specialty hospital provides the best healthcare at affordable prices. With the best infrastructure and technology be provided to doctors, they offer a long range of treatments and care services & are able to attract huge number of footfalls on their facility year-round.
Objective
To build a brand online among the target audience by attracting them with crisply thought out & drafted content & spreading it on different digital & social media tools including all major & relevant, social media platforms.
The number of walk-ins were more than satisfactory but the online presence was not. No active traffic which was coming in organically on the social media pages. There was no strategy whatsoever to move forward with and make an impact so that the brand could grow digitally.
Over the period of 2 years and 8 months, we ran monthly social media campaigns that helped us generate a loyal social media following which kept on growing with every successive campaign. The campaigns were majorly tied to the departments in which Bansal hospital provided the services & treatments. For example. The campaign #DilKiBaat was ran to provide information and insights on how one can take care of their heart. What are the daily habits one can develop to help their heart achieve better health and so on.. We also did Facebook live sessions on why & how should you take care of your heart among other live sessions related to different diseases & conditions. The Sessions were hosted by the doctors of the particular department which helped us spread information about every specialty we target each month.
A thorough competitor analysis helped us know what is needed for the growth: Employing Organic methods, we were able to reach 7000 Facebook page likes by running campaigns that targeted one department & one issue at a time.
Along with that, the live session conducted with Bansal hospital went on to score 24K organic views in a stretch of a 50 mins in its entirety.
The numbers were satisfying when we revisited keyword traffic analysis against our performance. The campaigns majorly focused on main services communications of which were kept offbeat but straight in nature. This possibly resulted in a shorter click funnel off which visitor landed an enquiry call from the service provider i.e. Juhi Fertility Clinic
The content strategy had every trick to reel in visitors, get them hooked & score an engagement.
With the help of a powerful social media strategy; we were able to generate good active traffic. By increasing the Facebook reach by 400%, the Instagram followers by 500% & twitter impression by 370% over the time span of 2 years 8 months.
This played out really well as the page saw a consistent growth & build an active following over time.
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