What is video based marketing?
It is said that an image is worth a thousand words. If you multiply that by another thousand. That’s how much Videos are worth when it comes to marketing and story-telling.
Today’s most powerful form of marketing that effectively engages your audience as a part of your marketing campaigns.
Video based marketing is nothing but using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
The Importance
Video marketing as an information & entertainment conduit is on the rise. Cisco, a world renowned American multinational technology giant, has predicted that by 2022, marketing through videos will make up 82% of all IP traffic.
Video Marketing is an art as much as a craft. The art part will include creative ideas and storyline whereas the craft part will focus on presentation, need & behaviour of the end consumer. Both are equally crucial for the marketing to work smoothly.
Consumption of video content has as less as 5 second of a window to tell a story, create an impact and call for action. The art is to give your TG everything in those 5 seconds & the craft is to make it appealing to them so they can absorb it, comfortably. This is just one example of how it is done and we do it beautifully across channels knowing the behaviour of consumers & their patterns of engaging with the content.
How can video marketing help your business?
Video marketing creates & tells beautiful stories around which we can generate momentum of traffic of our target audience & grow their interest in the brand we represent. Making Interview/Q&A videos, Cover Webinar & converting them into a marketable video format, Tutorial & How-To Videos, Product Review Videos, Testimonial Videos, 2D & white Board Animation Videos, Live-Streaming Video Sessions, Brand Film Videos, Video E-mailers, User-generated Video Content makes people relate and connect to your business.
Using 2D & white board, we will have better arsenal to amplify the results of our marketing campaigns. With videos, we can grab our TGs attention and fetch quality leads by engaging them in our content.
With Interview & Q/A Session Videos we can make a lasting impact & build trust on our TG as and when they engage with our content online & offline.
With Screen recorded sessions online &video graphed sessions online, we can educate, empower, aware & Influence our target audience & help them in countless ways only possible through Video marketing.
With Tutorial & How-To Videos, we can help our TG understand what we sell, why it is unique and how it will change your life among many other uses.
We can help generate video content where our products & services can be reviewed by the influencers along with testimonial videos which can generate a powerful impact of trustworthiness & faith among the TG which will help us strengthen the brand image.
With exemplary storytelling capabilities in our Brand Films, we can create the desired impact as brand & become the thought leader in the industry.
We can provoke our target audience to participate in our various engagement activities; online bandwagon like initiatives to collect a pool of user generated content.