Influencer Marketing- A Connect Between Brands and Audience

Saumya Agrawal

People do not buy goods and services. They buy relations, stories and magic- Seth Godia


Yes, you read it right. You don’t need to put extra efforts to sell your goods or services if you have stories and people to influence audience. It is also known as “Influencer Marketing”. “Influencer Marketing” is a term which was unknown five years back, now became a valuable asset for many brands such as Fanta, Nykaa, KFC, Hotel Taj, etc.

In a layman’s language influencer marketing is not branded. It’s not created by brands. This is a practice of marketing via real, unbiased people who have the ability to influence your target audience. When done right, this type of marketing won’t even look like a marketing activity. You will be shocked to read 4 out of 10 millennial say that their favorite content creators understand them better than their own friends.  

It does not matter whether you are a small start-up or a big brand, influencer marketing helps you to reach the right target audience. A few years back advertisers made use of celebrities to endorse their product resulting in too much of expenditure. But now we have influencers.

Still Wondering whether to use Influencer marketing?


To Build Customers trust:

92% of people trust the recommendation of individuals over brands. It can be a review, a blog or even a testimonial. Using influencer marketing brands can create brand awareness and recognition in the mind of their target audience. Either create high- quality content or let the influencer talk about your brand because only an influential story can increase your brands reputation.

To Circumvents Ad Blockers:

Today’s consumer can tell the difference between sponsored ad which they tend to block or ignore and a genuine review which they like to read and want to believe in. Influencer Marketing helps marketers in evading the complications of sponsored ads and to attract genuine buyers. According to India influence marketing report 2018,89% of marketeers think that Influencer marketing is one of the most effective ways of marketing. Therefore, a brand must include influencer marketing in its marketing mix especially when they are planning for a product launch, event promotion or content promotion.

 Effective and affordable Technique:

As per the report, 62% marketeers are planning to increase their influencer marketing budget and 16% marketeers wants to include it in their marketing strategy. It is affordable and helps in leveraging the exposure of the company’s product. Besides providing exposure to the product, influencers lend their credibility to it.

Target audience:

The beauty about influencer marketing is that the influencers already have audience based on their niche. If you have a product related to their niche you can be benefitted with quality leads and traffic on your social media pages or website.  An influencer has the power to build a brand by storytelling, product review or even a blog. Hence, a brand must choose an influencer keeping in mind their target audience, presence on different platforms and engagement with the audience.


Now that you have understood what Influencer marketing is and how important it is for your business, all you need to do is select a good influencer and curate an amazing emotional strategy to build a connection with your audience. Remember, marketing is not about sales it is about creating a brand.

Saumya Agrawal
I am curious, keen to learn, always carries a positive attitude with the motive to achieve the things. Being passionate, fast learner with furious understanding are my capabilities.